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　　陳??(chen)茂??(mao)波??(bo)近??(jin)日??(ri)赴??(fu)北??(bei)京??(jing)到??(dao)訪??(fang)一??(yi)家??(jia)在??(zai)業(yè)?(ye)內(nèi)??(nei)具??(ju)領(lǐng)??(ling)導(dǎo)??(dao)地??(di)位??(wei)的??(de)潮??(chao)流??(liu)文??(wen)化??(hua)創(chuàng)??(chuang)意??(yi)企??(qi)業(yè)?(ye)??，考??(kao)察??(cha)文??(wen)創(chuàng)??(chuang)類??(lei)IP產(chǎn)??(chan)品?(pin)的??(de)孵??(fu)化??(hua)??，了??(le)解??(jie)該??(gai)企??(qi)業(yè)??(ye)豐??(feng)富??(fu)的??(de)IP產(chǎn)??(chan)品??(pin)管??(guan)理?(li)與??(yu)營??(ying)銷??(xiao)經(jīng)??(jing)驗??(yan)?。??他??(ta)說??(shuo)??，要??(yao)成??(cheng)功??(gong)經(jīng)??(jing)營?(ying)文??(wen)創(chuàng)??(chuang)類??(lei)IP產(chǎn)??(chan)品??(pin)??，必??(bi)須??(xu)具??(ju)備??(bei)幾??(ji)個??(ge)關(guān)??(guan)鍵??(jian)元??(yuan)素??(su)??，包??(bao)括??(kuo)產(chǎn)??(chan)品??(pin)與??(yu)客?(ke)戶??(hu)間??(jian)的??(de)感??(gan)知??(zhi)與??(yu)思??(si)想??(xiang)交??(jiao)流?(liu)、產(chǎn)??(chan)品??(pin)能??(neng)為?(wei)客?(ke)戶??(hu)帶??(dai)來??(lai)不??(bu)同??(tong)面??(mian)向??(xiang)的??(de)體??(ti)驗??(yan)??，以??(yi)及??(ji)產(chǎn)??(chan)品??(pin)有??(you)不??(bu)斷??(duan)變?(bian)化??(hua)、迭??(die)代??(dai)、革??(ge)新??(xin)的??(de)潛?(qian)力?(li)??！　￡??(chen)茂??(mao)波??(bo)認??(ren)為??(wei)??，香??(xiang)港??(gang)在??(zai)發(fā)?(fa)展??(zhan)文??(wen)創(chuàng)??(chuang)產(chǎn)??(chan)業(yè)??(ye)上??(shang)擁??(yong)有??(you)許?(xu)多??(duo)獨??(du)特??(te)優(yōu)??(you)勢??(shi)??。??中??(zhong)西??(xi)文??(wen)化??(hua)薈??(hui)萃??(cui)、創(chuàng)?(chuang)作??(zuo)空??(kong)間??(jian)多??(duo)元??(yuan)包?(bao)容??(rong)以??(yi)外??(wai)??，香??(xiang)港??(gang)的??(de)創(chuàng)??(chuang)作??(zuo)人??(ren)同??(tong)時??(shi)了??(le)解??(jie)中??(zhong)國?(guo)內(nèi)??(nei)地??(di)市??(shi)場??(chang)??，亦??(yi)有?(you)前?(qian)沿??(yan)國??(guo)際??(ji)視??(shi)野??(ye)??，能??(neng)創(chuàng)??(chuang)造??(zao)出??(chu)引??(yin)發(fā)??(fa)大??(da)眾?(zhong)共??(gong)鳴??(ming)的??(de)內(nèi)??(nei)容??(rong)與??(yu)角?(jiao)色??(se)??。。