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學習快評丨qibao666888　　從?(cong)“文??(wen)化??(hua)自??(zi)信??(xin)”到??(dao)“消??(xiao)費??(fei)自??(zi)信??(xin)”　　中??(zhong)國??(guo)傳??(chuan)媒??(mei)大??(da)學??(xue)文??(wen)化??(hua)產(chǎn)?(chan)業(yè)?(ye)管??(guan)理??(li)系??(xi)主??(zhu)任?(ren)提??(ti)出??(chu)四?(si)點??(dian)建?(jian)議??(yi)??。??首??(shou)先??(xian)??，挖??(wa)掘??(jue)有??(you)價??(jia)值??(zhi)的??(de)文??(wen)化??(hua)現(xiàn)??(xian)象?(xiang)??，并?(bing)將?(jiang)其?(qi)轉(zhuǎn)??(zhuan)化??(hua)為??(wei)可??(ke)延??(yan)展??(zhan)的??(de)文??(wen)創(chuàng)??(chuang)產(chǎn)??(chan)品??(pin)??，打??(da)造??(zao)產(chǎn)?(chan)業(yè)??(ye)鏈??(lian)條?(tiao)；其??(qi)次??(ci)??，文??(wen)化??(hua)IP需??(xu)與??(yu)市??(shi)場??(chang)經(jīng)?(jing)濟??(ji)體??(ti)系??(xi)相??(xiang)匹??(pi)配??(pei)??，利??(li)用??(yong)現(xiàn)?(xian)代??(dai)化??(hua)手??(shou)段??(duan)和??(he)技??(ji)術(shù)??(shu)表??(biao)達??(da)吸??(xi)引??(yin)目??(mu)標??(biao)受??(shou)眾??(zhong)；再??(zai)次??(ci)??，每?(mei)個??(ge)地??(di)方?(fang)都??(dou)有??(you)獨??(du)特??(te)的??(de)文??(wen)化??(hua)??，需??(xu)挖??(wa)掘?(jue)地??(di)方??(fang)特??(te)色?(se)??，打??(da)造??(zao)差??(cha)異??(yi)化??(hua)IP；最??(zui)后??(hou)??，要?(yao)注??(zhu)意??(yi)傳??(chuan)統(tǒng)??(tong)文??(wen)化??(hua)在??(zai)現(xiàn)??(xian)代??(dai)表?(biao)達??(da)中??(zhong)的??(de)潛??(qian)在??(zai)問??(wen)題??(ti)??，引??(yin)導??(dao)正??(zheng)確??(que)價??(jia)值??(zhi)觀??(guan)??。。