三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 作??(zuo)為??(wei)國??(guo)內(nèi)??(nei)首??(shou)家??(jia)突??(tu)破??(po)萬??(wan)店?(dian)規(guī)??(gui)模??(mo)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，瑞??(rui)幸??(xing)咖?(ka)啡??(fei)圍??(wei)繞??(rao)“人??(ren)、貨??(huo)、場??(chang)”進??(jin)行?(xing)了??(le)全??(quan)面??(mian)升??(sheng)級??(ji)變?(bian)革??(ge)??，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶??(hu)、門??(men)店??(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)??(jie)已??(yi)形?(xing)成??(cheng)良??(liang)性??(xing)循??(xun)環(huán)??(huan)??，從??(cong)增??(zeng)長??(chang)的??(de)數(shù)??(shu)據(jù)??(ju)中??(zhong)可??(ke)以??(yi)看??(kan)出??(chu)??，瑞??(rui)幸??(xing)的??(de)商??(shang)業(yè)??(ye)模??(mo)式?(shi)已?(yi)經(jīng)?(jing)形??(xing)成?(cheng)了??(le)一??(yi)個??(ge)健?(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖??(ka)啡??(fei)始??(shi)終??(zhong)保??(bao)持??(chi)著?(zhe)產(chǎn)??(chan)品??(pin)高??(gao)頻??(pin)推??(tui)新??(xin)的?(de)能??(neng)力??(li)??，且??(qie)爆?(bao)款??(kuan)頻?(pin)出??(chu)??，誕??(dan)生??(sheng)了??(le)厚??(hou)乳??(ru)拿??(na)鐵??(tie)、生?(sheng)椰??(ye)拿??(na)鐵??(tie)、絲?(si)絨??(rong)拿??(na)鐵??(tie)等??(deng)眾??(zhong)多??(duo)深?(shen)受??(shou)消??(xiao)費??(fei)者??(zhe)喜??(xi)愛??(ai)的??(de)爆??(bao)款??(kuan)產(chǎn)??(chan)品??(pin)；在?(zai)營??(ying)銷??(xiao)上??(shang)??，也?(ye)頻??(pin)頻??(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香??(xiang)拿??(na)鐵??(tie)”、“9.9元??(yuan)”這??(zhe)樣??(yang)的??(de)話??(hua)題??(ti)火??(huo)爆?(bao)出??(chu)圈??(quan)??，大??(da)眾??(zhong)對??(dui)品??(pin)牌??(pai)的?(de)認??(ren)知?(zhi)度?(du)和??(he)好??(hao)感??(gan)度??(du)不??(bu)斷??(duan)提??(ti)升??(sheng)；消??(xiao)費??(fei)者?(zhe)的??(de)青??(qing)睞??(lai)給??(gei)了??(le)瑞??(rui)幸??(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展??(zhan)的??(de)底??(di)氣??(qi)??。??通??(tong)過??(guo)“自??(zi)營??(ying)+聯(lián)??(lian)營??(ying)”的??(de)模??(mo)式??(shi)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)不??(bu)斷??(duan)擴??(kuo)張??(zhang)市??(shi)場?(chang)??，在??(zai)今??(jin)年??(nian)6月??(yue)率??(lv)先?(xian)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)??，成??(cheng)為??(wei)國??(guo)內(nèi)??(nei)首??(shou)個??(ge)門??(men)店??(dian)數(shù)??(shu)量??(liang)破??(po)萬??(wan)的??(de)連??(lian)鎖??(suo)咖??(ka)啡?(fei)品??(pin)牌?(pai)??，目??(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)已??(yi)超??(chao)過??(guo)13,000家??(jia)??，預??(yu)計??(ji)今??(jin)年??(nian)年??(nian)底??(di)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)將??(jiang)突??(tu)破?(po)15,000家?(jia)??。據(jù)??(ju)財??(cai)報??(bao)顯??(xian)示??(shi)??，瑞??(rui)幸??(xing)咖?(ka)啡??(fei)2023年?(nian)上??(shang)半??(ban)年?(nian)總??(zong)凈??(jing)收?(shou)入??(ru)已??(yi)經(jīng)??(jing)突??(tu)破??(po)106.38億??(yi)元??(yuan)人??(ren)民??(min)幣??(bi)??，同??(tong)比??(bi)增??(zeng)長??(chang)86.5%??。累??(lei)計??(ji)消??(xiao)費??(fei)用??(yong)戶??(hu)數(shù)??(shu)截??(jie)至??(zhi)2023年??(nian)第??(di)二??(er)季??(ji)度??(du)已??(yi)超??(chao)過??(guo)1.7億??(yi)???！ 敖??(jin)字??(zi)招??(zhao)牌??(pai)”作??(zuo)為??(wei)《第??(di)一??(yi)財??(cai)經(jīng)??(jing)》雜??(za)志??(zhi)的??(de)明??(ming)星??(xing)欄?(lan)目??(mu)??，已??(yi)連??(lian)續(xù)?(xu)舉??(ju)辦??(ban)15年??(nian)??，是??(shi)由??(you)消??(xiao)費??(fei)者??(zhe)直??(zhi)接??(jie)投??(tou)票?(piao)選??(xuan)出??(chu)的??(de)品??(pin)牌??(pai)偏??(pian)好?(hao)調(diào)??(tiao)研?(yan)??，是??(shi)國??(guo)內(nèi)??(nei)消??(xiao)費??(fei)傾??(qing)向??(xiang)的??(de)“風??(feng)向??(xiang)標??(biao)”??。??品??(pin)牌??(pai)獲??(huo)得??(de)“金??(jin)字??(zi)招??(zhao)牌??(pai)”的??(de)前?(qian)提??(ti)條??(tiao)件?(jian)是??(shi)必??(bi)須??(xu)連?(lian)續(xù)??(xu)三??(san)年??(nian)當??(dang)選??(xuan)所?(suo)在??(zai)品?(pin)類??(lei)第??(di)一??(yi)??，因??(yin)此??(ci)這??(zhe)塊??(kuai)“金??(jin)字??(zi)招??(zhao)牌?(pai)” 也??(ye)代??(dai)表??(biao)了??(le)連??(lian)續(xù)??(xu)三?(san)年?(nian)消??(xiao)費??(fei)者??(zhe)對?(dui)品??(pin)牌??(pai)的??(de)認??(ren)可??(ke)??，是??(shi)業(yè)??(ye)內(nèi)??(nei)人??(ren)士??(shi)、媒??(mei)體??(ti)以?(yi)及??(ji)消??(xiao)費?(fei)者??(zhe)一??(yi)致??(zhi)認??(ren)可??(ke)的??(de)最??(zui)具??(ju)公??(gong)信??(xin)力??(li)的??(de)消??(xiao)費??(fei)市??(shi)場??(chang)民??(min)意??(yi)調(diào)??(tiao)研?(yan)之??(zhi)一??(yi)??。
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