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學(xué)習(xí)快評(píng)丨qibao666888　　從??(cong)“文??(wen)化??(hua)自??(zi)信??(xin)”到??(dao)“消??(xiao)費(fèi)??(fei)自??(zi)信??(xin)”　　中??(zhong)國(guó)??(guo)傳??(chuan)媒??(mei)大?(da)學(xué)??(xue)文?(wen)化??(hua)產(chǎn)?(chan)業(yè)??(ye)管??(guan)理??(li)系??(xi)主??(zhu)任??(ren)提??(ti)出??(chu)四??(si)點(diǎn)??(dian)建??(jian)議??(yi)??。??首??(shou)先??(xian)??，挖??(wa)掘??(jue)有??(you)價(jià)??(jia)值??(zhi)的??(de)文??(wen)化?(hua)現(xiàn)?(xian)象??(xiang)??，并??(bing)將??(jiang)其??(qi)轉(zhuǎn)??(zhuan)化??(hua)為??(wei)可??(ke)延??(yan)展??(zhan)的?(de)文??(wen)創(chuàng)??(chuang)產(chǎn)??(chan)品??(pin)??，打??(da)造??(zao)產(chǎn)??(chan)業(yè)??(ye)鏈??(lian)條??(tiao)；其?(qi)次??(ci)??，文??(wen)化?(hua)IP需??(xu)與??(yu)市??(shi)場(chǎng)??(chang)經(jīng)??(jing)濟(jì)??(ji)體??(ti)系??(xi)相??(xiang)匹??(pi)配??(pei)??，利??(li)用??(yong)現(xiàn)??(xian)代??(dai)化??(hua)手??(shou)段??(duan)和??(he)技??(ji)術(shù)??(shu)表??(biao)達(dá)??(da)吸??(xi)引??(yin)目??(mu)標(biāo)??(biao)受??(shou)眾?(zhong)；再??(zai)次??(ci)??，每??(mei)個(gè)??(ge)地??(di)方??(fang)都??(dou)有??(you)獨(dú)??(du)特??(te)的?(de)文??(wen)化??(hua)??，需??(xu)挖??(wa)掘??(jue)地?(di)方??(fang)特??(te)色??(se)??，打??(da)造??(zao)差??(cha)異??(yi)化??(hua)IP；最??(zui)后??(hou)??，要??(yao)注??(zhu)意??(yi)傳?(chuan)統(tǒng)?(tong)文??(wen)化??(hua)在??(zai)現(xiàn)??(xian)代??(dai)表??(biao)達(dá)??(da)中??(zhong)的??(de)潛??(qian)在??(zai)問??(wen)題??(ti)??，引??(yin)導(dǎo)??(dao)正??(zheng)確??(que)價(jià)??(jia)值??(zhi)觀??(guan)??。。